YouTube
Walkthroughs with the file open: building an add-back schedule, laying out a dashboard, reading a balance sheet line by line.
Channel launching with the first courseInsights & content
The thinking, published in the open.
Practical finance explainers
Keystone publishes short, practical finance explainers for owner-led businesses. Useful on their own, and a way to see how the practice thinks before you ever engage it.
Read The Keystone Brief archiveTeaching is part of the practice, not marketing for it.
Most small business owners were never taught to read their own financials, and most finance content is either written for corporate analysts or designed to sell something. Keystone publishes the middle: the specific, unglamorous reasoning that turns a set of books into a decision.
The same material feeds KRG Institute programs and the client work. If an explanation is not clear enough to publish, it is not clear enough to put in a management pack.
Where to find it
Short form and long form.
The same material in three lengths: a full walkthrough when the topic needs one, a sixty-second version when it does not, and longer conversations for listening.
Podcast
Longer conversations on earnings quality, reporting, and the decisions owners actually face, for listening rather than watching.
In developmentTikTok
One idea, sixty seconds: the single number to check this month, or the add-back a buyer will argue with and why.
Channel launching with the first courseTopics
What gets covered.
These are the four areas the content is organized around. Individual posts will be listed here as they are published.
01
Reporting Architecture
Source definitions, controlled transformations, reconciliations, and reporting systems that can be maintained.
02
FP&A & Performance
Forecasting, variance, operating drivers, and the management decisions behind a performance review.
03
Financial Modeling
Assumptions, scenarios, control totals, and clear model outputs.
04
Earnings Quality
Sustainable performance, normalization, supporting evidence, and adjustment limitations.
05
Automation
Repeatable preparation with visible controls and analyst-led review.
Next step
Want a topic covered?
If there is a number in your business you have never been able to explain, that is usually a good post, and a good conversation.